Blog
Industry insights and practical advice for growing your home service business.
Chick-fil-A Just Entered the Trades and Every Home Service Operator Should Be Paying Attention
Chick-fil-A's Red Wagon Ventures launched Acrew, a handyman brand. Here's what the home services category just learned and what incumbents should fear.
Dennis Yu on Anthropic's Super Bowl Stunt and the AI Pricing War Small Business Owners Should Be Mining
Dennis Yu explains why Anthropic's Super Bowl ad against ChatGPT is an architectural play, and how small business owners win the AI pricing war.
How NOT to Implement AI in a Home-Service Business: Three Failures to Avoid
Three failures that cost home-service owners customers, employees, and brand equity when they over-automate AI. Plus the fix that works every time.
How Dennis Yu Built an Apprenticeship Model to Replace Home Service Marketing Agencies
Dennis Yu on auditing agency work in five seconds, the three operational moves every roofer should make in 2026, and the apprenticeship model replacing the agency retainer.
How David Bitan Built Bumble Roofing by Acting Like a Hospitality Company
David Bitan on building Bumble Roofing as a white-glove customer service company, the under-$750 rule, and why he picked franchising over corporate stores.
How Dan Antonelli Builds Trades Brands That Get Five-Mile Famous
Dan Antonelli on why home service brands lose to Google ad spend, the five-mile-famous principle, and how a real rebrand doubles conversion rates.
How Chris Lee Bounced Back From Bankruptcy at 24 to a $200M Solar Exit
Chris Lee on bankruptcy at 24, scaling Solgen to a $200M+ exit, and the equity, talent, and reputation playbook he runs at Next Level Pros.
How Joe Dominiak Is Scaling Superior Fence & Rail, With Lessons From 25-Years of Turnarounds
Joe Dominiak on how Superior Fence and Rail hit $1B in sales by selecting franchisees, prioritizing reputation score, and keeping ops simple.
How Zach Peyton Turned Superior Fence and Rail Into a $1 Billion Franchise
Zach shares how his post-Army career led him to the business, the challenges of expanding amidst economic downturns and the COVID-19 pandemic, and the importance of maintaining strong core values and franchisee satisfaction.
What Becca Switzer Taught Me About Mastering Roof Sales, Building a Training System, and Earning Trust in 2026
Becca Switzer shares her approach to roof sales mastery, building trust with homeowners, and training roofing sales teams.
How Dan Antonelli Built KickCharge Creative Into the Home Services Branding Authority
Dan Antonelli explains how KickCharge helps home service companies build powerful brands that stand out in their markets.
What Dashaun Bryant Taught Me About Roofing Sales, Training Reps, and the Future of Door-to-Door
Dashaun Bryant talks about building Roof Hustlers and his principle-based approach to training roofing sales professionals.
How David Bitan Built Bumble Roofing Into a White-Glove Franchise in a Brown-Glove Industry
David Bitan discusses how Bumble Roofing built a white-glove franchise model that prioritizes customer experience.
Dennis Yu on Why Most Agencies Are Failing Roofers and What Actually Works in Local Marketing
Dennis Yu breaks down why traditional agencies fail roofing contractors and how AI is changing local marketing.
How Two Brothers Built ACE Construction Into a Multi-Million Dollar Roofing Company
The story of how Roberto and Eric turned years of subcontracting into ACE Construction, one of the fastest-growing roofing companies in the Houston area.
Lane Houk on How AI Is Changing Local Search and What Home Service Businesses Must Do Now
Lane Houk shares how AI and local search strategies are reshaping lead generation for home service companies.
Mike Goldstein on How AI and Digital Tools Are Reshaping Roofing Sales and Consumer Behavior
Mike Goldstein talks about how Roofle uses AI to transform the digital sales process for roofing companies.
How Randy Brothers Built Elite Roofing to $20M, Hit the Inc. 5000, and Now Coaches the Industry's Best
Randy Brothers shares how Elite Roofing scaled their business and built The Roofing Academy to train the next generation.
How Randy Hurtado Grew DT Roofing to $30M and Built a Platform to Fix How Contractors Get Hired
Randy Hurtado discusses how Good Contractors List helps roofing companies grow through trust and verified reviews.
How Steve Adjemian Built Red Rock Roofing Into an 8-Figure Company by Firing on All Cylinders
Steve Adjemian talks about building Red Rock Roofing and the multi-channel marketing strategies that helped them scale.
How Tim Brown Built Hook Agency to $7M by Teaching Contractors to Win Locally
Tim Brown explains how Hook Agency helps contractors dominate their local markets through SEO and digital marketing.